eBay official recognition of China’s first public business failure. In the recently held “Goldman Sachs Internet Summit”, eBay chief financial officer and new chief executive officer of John Donaho Baobosiwang publicly acknowledged, eBay China’s poor business performance.
 
 Copy the mode of eBay eBay had bailiffs Chinese C2C industry Niuer. March 2002 of the 2003 June in more than a year, eBay has invested 180 million U.S. dollars, completed its acquisition of eBay’s wholly-owned, entered the Chinese C2C market. Whitman had a high profile said: “eBay will be ‘no concern’ to become the winner of the China market.” However, with the local community site Taobao C2C a powerful offensive, the Chinese C2C market pattern has undergone tremendous changes. The Chinese Academy of Social Sciences Research and Development Center released the “2005 China E-commerce market research report” shows that Taobao to 72.2 percent of the absolute superiority became the eldest child of the C2C market, eBay Australia has lost 60 percent market share, only 26.7 %. Tencent network’s network also took the opportunity patted the top, eroded by the large number of eBay’s market share. According to a latest data indicate that the consulting firm, in 2007 China C2C e-commerce trading in the market scale reached 51.8 billion yuan, which accounted Taobao’s share of transactions reached 83.6 percent, patted the first time exceeded net turnover TOM eBay, to 8.7% Transactions share second place.
 
 eBay Australia’s failure was attributed to the “fees”, industry analysts believe that China’s C2C market in the explosive growth in the last few years, eBay in the right time, chose a wrong strategy. According to statistics, the implementation of charges, eBay wastage of eBay users. TOM eBay last the full implementation of free mode, trying to stand up. But analysts believe that the market is right the situation completely, this time in transition as it was too late, “free” will not be able to eBay, “Fan Pan.” As the gathering site because of the habits of users and develop, China’s C2C competition in the market focus has evolved into a network service, integrated platform for improving the ability of competition. 
 
John Donaho and Baobosiwang eBay also disclosed at the future development of China’s three strategic business, including in China and other Asian countries on the market built joint ventures, cross-border use of the seller Union (CBT) of Power, the development of more and more products, but these strategies gives the impression that platitude, it is difficult to legislate effective.